Illusion Blog
Research, guides, and strategies for ranking in AI search — from the team building the tools to measure it.
The 7 Best AI Search Monitoring Tools in 2026
Your customers are asking ChatGPT and Perplexity for product recommendations. These 7 tools track whether AI names your brand in the answer — compared by price, models covered, and who each one is built for.
Profound vs Illusion: Which AI Visibility Tool Actually Fits Your Budget?
Profound raised $58M and built an enterprise platform. Illusion tracks the same AI models for a fraction of the price. We break down features, pricing, and who each tool is actually built for.
Generative Engine Optimization (GEO): The Complete 2026 Guide
GEO is the practice of getting your brand mentioned in AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity. This guide covers what works, what doesn't, and how to measure it.