Illusion Blog

Research, guides, and strategies for ranking in AI search — from the team building the tools to measure it.

geoai-searchguide

Generative Engine Optimization (GEO): The Complete 2026 Guide

GEO is the practice of getting your brand mentioned in AI-generated answers from ChatGPT, Claude, Gemini, and Perplexity. This guide covers what works, what doesn't, and how to measure it.

David C Apr 22, 2026